Key Concepts of Media

The key concepts of media are; media language, representation, audiences and institutions.

What each concept means:

Media language- What makes up a media product e.g language editing sound body language.
Representation- The way certain members of society are stereotyped into groups such as, age, gender, sexuality, religious beliefs, and social status.
Audiences- The audience of the specific media product, why the audiences want to watch/read the media product and how the producer of it attracted an audience.
Institutions- The producers and regulators of the media.

The exam will get you to explain;
1. How the piece of media used different ways of stereotyping the characters.
2. Being able to analyse cinematography, editing, sound, and mise en scene.
3. How the producer of the film attracted a specific audience for his film.